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BYHEART
Your Baby
Doesn't Care Campaign
Role:
Senior Creative Director
The holiday season. So stressful! So superfluous! So… not your baby’s problem. To break through the noise of holiday messaging, we highlighted all the things parents were contemplating this holiday season, and the blissful simplicity of the only thing your baby actually wants. The campaign covered site, OTT, an OOH takeover in Dallas and Houston, paid + organic social, and retail.
Credits:
Copy Lead - Jesse Breeden
Design Lead - Michaela Carpenter
Brand Leads - Steph Jack, Nina Bolka
Dir of Marketing Opps - Adrienne Polk
Production: Oui Productions
Director: Erynn Lamont
Set/Props: Carolina Benitez
HMU: Amber Rose
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