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ritual
Prenatal
Campaign
Role:
Creative Director
From timed intercourse to unexplained loss, trying to get pregnant can feel like a marathon... and sometimes a sprint. Our prenatal campaign portrays pregnancy and TTC as a physically and emotionally demanding sport — featuring the world's most powerful athletes (those trying to conceive) aka the real body builders.
Credits:
Copy Direction: Jane Helpern
VP - Fiel Valdez
Art Direction - Kasha Killingsworth
Copy - Michael Arrieta
Project Management - Kelley King
Production Company - Obsidian
Executive Producer - Anna Heinrich
Head of Production - John Curtis
Director - Jackie Bao
DP - Jackie Bao, Gemma Doll-Grossman
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