ABSOLUT

For years the team helped ​Absolut show up at Coachella in a major way. We promoted their newest flavor lime with Absolut Limelight, a destination for festival-goers to experience Lime through different sensorial elements made to trigger your tastebuds, hearing, sense of smell, sight, and touch. We created the Absolut Openhouse. The space featured lime and the brand's LGBTQ efforts, making it a colorful and refreshing oasis for festival-goers to let loose and truly be themselves.​ We highlighted Absolut as ‘Planet Earth’s Favorite Vodka.’ The experience encouraged guests to join Absolut in their initiative to be planet positive. And in collaboration with UEG, we helped the brand venture into the metaverse with Absolut.Land, a space where physical and digital mixed together to facilitate human connection and experience.​​​

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