ritual
Fertility Support
Product Launch
Role:
Senior Creative Director
The road to conception is deeply personal and often exhausting. Yet the fertility category had long failed the women navigating it, offering little more than repetitive products and uninspiring messaging. With Ritual's Fertility Support, we wanted to shift that. To meet women where they are, celebrate their agency, and bring genuine warmth, a bit of sexiness and empowerment to a journey that deserves it.
Credits:
Art Direction - Kimmie Torgerson
Design - Zoe Aniszfeld
Copy - Amanda Bachman
Packaging Design - Robyn Cadavona
Director of Social - Jordan Hughes
Video Editing - Viddy Chawla
Photography - Kat Borchart
DP/Cinematography - Erynn Lamont
Wardrobe - Sandy Phan
HMU - Sparkle Tafao
Set Design + Styling - Sam Margherita, Caroline Hwang