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ritual
HyaCera
Product Launch
Role:
Creative Director
Say hi to Ritual's new skin health product, HyaCera - with two of the best clinically-studied ingredients shown to help minimize wrinkles and hydrate skin, all in one daily capsule. We created the campaign Fiiiiiiiine Lines to launch this new product, capturing demand for skin health and establishing a new standard in beauty from within.
Credits:
Art Direction - Kimmie Torgerson, Kasha Killingsworth
Packaging - Robyn Cadavona
Copy - Jane Helpern, Eliza Wallace
Video/Motion - Peter Quinn, Catherine Wetmore
Social - Jordan Hughes, Anisa Sudra
VP - Fiel Valdez
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