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ritual

Protein Refresh

Role:

Creative Director

Reintroducing Ritual's Essential Protein - the Clean Label Project Certified plant-based protein powder that’s setting a new standard for heavy metal transparency. We upgraded the bag structure design to be more functional + sustainable and refreshed the overall visual direction to match the feel good endorphin release from working out.

Credits:

Art Direction - Kasha Killingsworth

Packaging Design - Robyn Cadavona

Video Editing - Vidhan Chawla

VP - Fiel Valdez

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Photography - Kat Borchart

Videography - Erynn Patrick Lamont

Wardrobe Stylist - Sandy Phan

HMU - Amber Rose

Set Design/Prop Stylist - Shelby Kaye Reed

Production: Oui Productions

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