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ritual
Protein Refresh
Role:
Creative Director
Reintroducing Ritual's Essential Protein - the Clean Label Project Certified plant-based protein powder that’s setting a new standard for heavy metal transparency. We upgraded the bag structure design to be more functional + sustainable and refreshed the overall visual direction to match the feel good endorphin release from working out.
Credits:
Art Direction - Kasha Killingsworth
Packaging Design - Robyn Cadavona
Video Editing - Vidhan Chawla
VP - Fiel Valdez
Photography - Kat Borchart
Videography - Erynn Patrick Lamont
Wardrobe Stylist - Sandy Phan
HMU - Amber Rose
Set Design/Prop Stylist - Shelby Kaye Reed
Production: Oui Productions
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