GOGO SQUEEZ

Goodness on the Go

Role:

Creative Director

We worked with GoGo squeeZ to create “Goodness on the Go” — a campaign that introduced the brand as a tasty, portable, and healthy snack option for kids and modern families on the move.

The star of the campaign was The Goodness Machine, a gigantic GoGo squeeZ vending machine that shot out applesauce packets into the air for kids to catch. Three different cameras set up inside and around the machine captured a short video that parents and kids could share out after catching the goodness.

The machine made stops in NYC, Minneapolis and LA.