Pattern beauty
PATTERN Body Launch Campaign
Role:
Freelance Creative Director
Collaborated with the PATTERN team on their new product category launch into body care. PATTERN Body consists of five products that aim to elevate your daily beauty routine, with a focus on hydration and exfoliation. I worked with the team on creative strategy, campaign messaging, and photo + video direction.
Credits:
CEO/Founder/CD - Tracee Ellis Ross
Talent Photographer - Michael Oliver Love
Lighting Director - Sebastion Johnson
Cinematography - Joseph White
Movement Director - Sabina Lundgren
Stylist - Erin Hirsch
TER HMU - Chuck Amos, Molly Greenwald
Set Design/Props - Natalie Falt
Production Company - Petty Cash
Senior Creative Producer - Anthony Federici
Product Photography - Kat Borchart
Product Prop Styling - Shelby Kay Reed
PATTERN Team - Tiffani Carter, Amy Elisa Jackson, Christiane Pendarvis, Kimb-James Jammal, Ashley Ludgood, Adriane Jamison